From a camp to a collective.
Camp EntrepreneuHER launches
Founder Amaris Iwara launches the inaugural Camp EntrepreneuHER in Durham, NC. 30+ women served across 10 U.S. states and 3+ countries in year one.
The Collective takes shape
Camp grows into a broader vision — the EntrepreneuHER Collective is formally established with its own EIN and governance structure, unifying programs under a single mission.
Camp 2026 and the Club launch
50+ women served at Camp 2026. The EntrepreneuHER Club launches — an online and IRL community for high school and college women ready to build.
National and global expansion
The Club expands to new cities. Camp grows beyond Durham. The goal: 10,000+ girls in entrepreneurship by 2030.
by 2030
The people behind the mission.
Morehead-Cain Scholar at UNC Chapel Hill, double-majoring in Business Administration (Marketing) at Kenan-Flagler and Advertising & Public Relations at Hussman. Amaris launched Camp EntrepreneuHER in 2024 after observing a persistent gap: entrepreneurship spaces that are male-dominated and under-resourced for girls.
A rising high school sophomore at Durham Academy, born and raised in Durham, NC. As a first-year DECA member, Emma won 2nd place at the state level and qualified for the international competition, earning global recognition for her high marks on the international marketing exam.
A high school sophomore with deep interests in marketing, branding, media, and entrepreneurship. Through independent projects and DECA competitions, Nena explores how creativity and strategy build impactful businesses. She hopes one day to become an entrepreneur herself.
Floriane Shadday is a sophomore at Durham Academy from Chapel Hill. Outside of the classroom, Floriane is involved in Model UN and DECA. She is also passionate about the intersection between marketing and technology and hopes to pursue a career in business.
Charis Roussel is a senior at Urbana High School from Frederick, Maryland! She is planning on majoring in accounting and then pursuing law in hopes of becoming a tax lawyer. Outside of the classroom, Charis is involved in FBLA (Future Business Leaders of America) as both a national officer and state officer, advocacy, and tutoring children. She is also passionate about entrepreneurship, marketing, and media.
"Building the next generation of female founders by closing the existing gap between talent and opportunity."